Retailers and resellers are two forms of business partners that have a direct impact on the success of the brand. These business partners are eager to help you grow and are committed to your success.

A retailer is a B2C company that purchases products from distributors and wholesalers or directly from brands to offer their resellerassociation.com/data-room-software-for-resellers products or services to consumers. They may be in the general business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse) as well as outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers also have a focus on specific industries like apparel (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).

Resellers are individuals or companies who sell their products under their own brand or stock to the final consumer. They are typically skilled negotiators who can locate the best suppliers for their product at a low price and then sell the product to consumers at a profit.

This business model is very popular nowadays, particularly with the advent of online shopping platforms. Even brick and mortar businesses like Home Depot Walmart and Target are reselling products. In addition to these companies, there are many online marketplaces that permit individuals to sell their goods. Facebook marketplace, Craigslist, and even Poshmark, the popular clothing website, are all examples. Some of these online markets might have restrictions on what you can sell.