The Position Tracking tool makes it easy to see if you’re ranking higher on Google. In the “Overview” report, the “Pos.” columns show your organic position for each target keyword. And the presence of an icon means you rank for a SERP feature. If you can’t or don’t want to fulfill a particular intent, it’s probably best to target another keyword. Search intent is the purpose behind a user’s search, and satisfying it is key to ranking higher in Google Search. Remember, the goal is to align your content with what your audience and Google seek.

Expectation of Relevance of Extensions & Additional Information

Yes, it helps; but your focus should really be on finding keywords to rank for with low competition, writing high quality content, and optimizing your titles. Integrating videos into your website can be an effective strategy to raise your dwell time. When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns.

Now it’s one of the most vital signals Google takes into consideration when ranking your site. Though this signal is not the most weighty one, we strongly recommend providing an HTTPS connection to your users. And, of course, customers will feel safer when using your site. As it’s beneficial to keep in mind a search intent, you can use ideas from “Related searches” and pre-filled suggestions. These activities require time, but consistent work will surely bring results and grow your DA and, also, your ranks. Are you still thinking about how to get your website to rank higher on Google?

Encourage user-generated content

Additionally, what users search for on Google Play is subject to seasonal fluctuations and trends and can change over time. It provides several built-in tools and features that support SEO practices, such as customizable headings, titles, meta descriptions, automatic sitemap generation, and robots.txt files. Shopify also supports SSL for all its stores, which is a factor Google uses for ranking. Images are generally what sell your products, so it’s important to have plenty of them on your site. Of course, quality images can also be resource hogs, so you’ll definitely want to use an image optimizer like this one to keep your site speed up.

How to Build Local Citations & Get Seen Everywhere Online

• Google seeks to provide users with the best answers to their queries.
• Plus, you can start a free trial to see how quickly it makes a difference for your content’s visibility.
• Which is why giving Google what it wants is the foundation of any good SEO strategy.
• To truly understand how to rank for keywords, you have to understand something that so many companies miss — search intent.
• Alex Chris is a digital marketing consultant, author, and instructor.
• This has all changed and it seems will work against you most of the time, and it’s important not to over-optimize your onpage stuff.

Make sure your reviews and website content highlight the specific terms you want to rank for, so Google picks them up. As with any PPC campaign, Ads appear on a Google Maps SERP above the organic results, usually one or two at a time. If you want to run an ad for your business on Google Maps, you need to claim your business through your Google Business Profile account and create a Google Ads account. Even though some experts say that the role of citations as a ranking signal declines every year. High-quality backlinks have always been important for SEO, and local search is not an exception. With this in mind, you have to make sure the reviews on your business are numerous and do contain keywords.

People use their phones for everything – looking stuff up, shopping, and talking to friends. If your site doesn’t work well on phones, you’re missing out on all these people. Happy visitors are more likely to stay on your site longer, look at more pages, and become customers—Google notices when people like a website and gives it better SEO Anomaly rankings. Be skeptical of all shortcuts to higher rankings, like paying for dofollow backlinks. To improve your Google rankings without getting penalized, learn what activities Google penalizes. In short, avoid black hat SEO techniques like keyword stuffing and link schemes.