Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Undoubtedly now more than ever before, local results are being influenced by real-world data. This interactivity is how searchers interact with and respond to local businesses, rather than purely static (and game-able) information like links and citations.

Can crawlers find all your important content?

• Lately, Google has improved their algorithm significantly, especially after the Google Hummingbird update, and now understands your content structure.
• That’s why we’ve expanded our list with 13 more key ranking factors.
• People with bad intentions (e.g., e-mail address scrapers) build bots that don’t follow this protocol.
• You can track metrics like bounce rate, session duration, and conversion rates to identify how traffic interacts with your site.

According to Hubspot, Google uses over 200 ranking factors in its Search Algorithm. You don’t need design skills to develop compelling images for search. With paid or free AI image generation tools, it’s possible to generate helpful graphics or visuals (ChatGPT can even create charts!). SGE while browsing also highlights what Google knows about your website, which ties into another high-impact AI Overviews ranking factor, databases — specifically Google Knowledge Graph. Make sure your website loads fast, doesn’t shift around while it loads, and responds quickly when users interact.

Tactics To Improve Rankings and Master Local SEO in 2025

It focuses on content quality, keyword placement, meta tags, URL structure, and internal linking. They want to make sure that users find your content valuable and easy to interact with. If your site is slow, cluttered, or hard to navigate, you’ll fall behind.

By evaluating these various factors, the algorithms aim to present the most helpful and accurate results to the user. Search engines BHS Links like Google use these signals to gauge a website’s value to users, influencing its ranking in search results. For instance, a high bounce rate might indicate that the site’s content is not relevant to the search query, or a low dwell time could suggest that the content is not engaging enough. Conversely, a high CTR from search results suggests that users find the title and description relevant and compelling. User experience (UX) signals encompass a range of factors that indicate how users interact with and perceive a website. They play a crucial role in SEO as they provide search engines with insights into the quality and relevance of a site’s content.

If you want to exclude multiple crawlers, like googlebot and bing for example, it’s okay to use multiple robot exclusion tags. Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links. By leveraging Surfer, you can streamline your SEO efforts, ensure your pages are fully optimized, and stay ahead of the competition in search engine rankings. By providing context about the contents of pages, Schema make it easier for search engines to classify them. Internal links, or hyperlinks from one page on your website to another, are one of the ways in which search engines find and understand your site’s structure.

SEO statistics on voice search and other emerging technologies

Ranking factors can relate to a website’s content, technical implementation, user signals, backlink profile or any other features the search engine considers relevant. Understanding ranking factors is a prerequisite for effective search engine optimization. Overlooking User Experience (UX) The user experience is a growing factor in SEO, and ignoring it can lower your SEO ranking. Google and other search engines evaluate metrics like bounce rate, dwell time, and page speed to gauge how well users engage with your site. Poor navigation, cluttered layouts, or slow load times may cause an increase in bounce rates, sending notifying search engines that your website isn’t providing value.

Unlike other marketing channels, such as social media, where people happen to scroll upon your brand and content. This means you’re interrupting a user’s experience to capture their attention, which makes it more difficult to get them interested. Showing up in their search results aligns with an existing demand—your customers are actively seeking information, products, or solutions. This makes SEO a powerful inbound marketing strategy, where users come to you rather than the other way around.