Through its long history, Lego has benefitted from a range of production features. These features have helped Lego to create some of the most adored toys on the market. These features include the development of a unique interlocking system and the use of plastic in place of other materials. These unique features have allowed the company become the leading toy maker in the world.
The 1960s saw the company continue to expand at a rapid pace. A major shift occurred when Godtfred Kirk’s cousin, Dagny Holm, joined the company as a modelbuilder. Dagny was a pro at creating huge-scale models and worlds which were displayed in the showroom. This was an excellent way to promote the possibilities of LEGO bricks and to generate interest among children.
In 1971 the LEGO system was expanded into new areas with the addition of furniture and dollhouses. In 1972, the system was further expanded by the addition of ships and boat sets that featured floating hull pieces. In the 1960s, the company started its international expansion, selling its products in North America via a licensing deal with Samsonite.
In the 1980s the company continued to grow and diversify, as well as modernize. This included the creation of an R&D department that has helped keep the LEGO system at the top of its game in terms of technological innovation. The introduction of themed sets made it possible for users to create specific models without having to figure it out on their own. This was the first step to more intricate construction and allowed children to get an experience that was more hands-on playing with legos.
