Use a tool like Google Search Console or Keyword Explorer to find out what keywords a URL is already ranking for. Knowing what keywords and phrases you already rank for is often a good starting point before you begin optimizing for new keywords. Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume. SEO Anomaly To specifically focus on on-page SEO elements, use the search bar to identify the issues directly related to on-page optimization.

Analyze Keyword Metrics

But the truth is, the vast majority of beginner users will do just fine with sticking to a couple of basic reports. To describe all the features and data reports Google Analytics has to offer, we would need a separate ultimate guide. There’s a simple search option above every data table to narrow down the results. You can select one of the default segments (e.g. Organic Traffic, Mobile Traffic) or create and save a new one to speed up your workflow. You can find the date range selector at the top right of every report.

• Rather than extensively covering what video editors are or their general benefits.
• These inbound links, called backlinks, are crucial for search rankings.
• These pages help search engines understand where you operate and make it easier for potential customers to find you.
• Optimize your content’s structure by referencing the top-ranking URLs for your targeted search term.
• On the other hand, some confirmed ranking factors only have a very small impact on the rankings.

Factors That Determine Rankings

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Link building improves your site’s authority, but earning quality backlinks requires strategic content creation. Create content that appeals to writers, journalists, and industry sites to earn citations in media coverage or on high-quality websites. Include original or proprietary quantitative data—this is what reputable websites link to when citing your content. For most of us today, when we need something—whether it’s an answer, an idea, a product, a strategy, or a service—we start by asking search engines. So just as search engines have become important in our lives, they have also become integral to many business marketing strategies.

Generate Keyword Ideas Using The Google Keyword Planner

As mentioned before, featured snippets offer increased visibility for your site by appearing at the top of search results lists. They also help train you to quickly answer search intent, making your content more helpful. By targeting keywords most relevant to your business and audience, you’ll attract qualified web traffic to your site. Without proper keyword optimization, you’ll miss out on the valuable traffic and leads that come from targeting terms related to your core offerings and business objectives. Through your keyword research, you’ll identify keywords relevant to your business.

Which will really help you dive into the different aspects of SEO and how to tackle them. The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. A number that has only gone up (and significantly) since 1998. So if you have a website, you want to make sure to show up in Google and other search platforms.

Start by logging into your website’s admin panel, where you’ll find different options for updating your site’s settings, including metadata and navigation menus. Consistent effort is required to create SEO-friendly content that your target audience finds valuable. You’ll want to optimize every page of your website, including the home page, about page, and other static pages, as well as blogs, articles, sales pages, and lead capture landing pages. Where you rank on SERP matters; the first organic (unpaid) search result on Google receives 27.6 percent of clicks, according to Backlinko 1.