This can significantly boost the ranking potential of less prominent pages and improve site navigation for both users and search engines. A critical component of any SEO audit is identifying content gaps. These gaps represent opportunities where your competitors are ranking for relevant keywords, but you aren’t. Essentially, it’s about finding keywords that align with what users are searching for and creating content that directly addresses their needs.

Competitor Insights

Optimize your crawlability and make the most of your crawl budget. Identify issues affecting search rankings and improve how search engines index your pages. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement.

Proper crawlability and indexability increase your site’s chances of ranking well, improve search engine understanding of your content, and drive more organic traffic. As search engine algorithms evolve and user expectations grow, staying on top of your website’s SEO health is more important than ever. If you’re serious about driving organic traffic, ranking higher in search results, and staying ahead of competitors in 2025, conducting regular SEO audits is non-negotiable. This guide walks you through how to do an SEO audit in 2025—from technical performance to content strategy—so you can identify and fix the issues holding your site back. SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages. Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings.

Check Crawlability and Indexability

• For example, you can see that many of our links come from blogs and news sites that write about digital marketing and SEO.
• Overall, Conductor Website Monitoring has a really slick interface that’s incredibly responsive.
• Start with issues that have the biggest impact on your SEO and user experience.
• Identifying new link opportunities is critical in an SEO audit, as backlinks are a key ranking factor for search engines.

With our SEO checker, you can learn your site’s index status, plus if it follows best practices for robots.txt files and XML sitemaps. Clearscope’s primary purpose is to analyze the copy on a webpage and provide AI-assisted suggestions on improving its searchability. Loading up blog content like the AI-generated one in the image above, you can see metrics like how long the post should be, text readability, relevant keywords you can add to the copy, and keyword density.

These are the pages you’ll want to link from (the top pages on your site related to that keyword, according to Google). We’re using Semrush for this step (the Backlink Analytics tool in particular). If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. Rendering is one of the stages of the overall process Google uses to analyze your page content. To determine whether it should be indexed and, if so, where it should rank.

Google often BHS Links shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly.

And whilst these sort of results might not be typical of every content audit, it does illustrate why content isn’t just something you should set live and forget about. Later on in this guide we’ll give an overview of some of the main types of SEO audit there are. But before that we’re going to take a look at some of the wider details around what SEO audits are and how you should use them. This guide gives overview of what SEO audits are, why they’re important for SEO, and the different types of SEO audit there are. Later on in the guide, I also look at what you need to consider when looking at how long they should take, and how much they should cost. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled.

A fitness blog should have links from health and wellness sites, not gambling or loan websites. First, check the referring domains graph to see your link growth over time. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. During the SEO audit, delve into the demographics of your website’s traffic.