All this helps Google understand our expertise, which builds trust and increases our chances of being referenced in AI Overviews. This adds credibility to your own content and increases the chance of being featured in an AI Overview. Before moving to the next step, it’s essential that your content is structured and formatted correctly. This would be a great keyword to target SEO Anomaly for AI Overview optimisation.

Analyze the Content around the Image

This is why your business description and the category you have yourself listed in are so important. The distance factor becomes even more important when searchers include the phrase „near me“ after the keyword they’re searching for. This would look like „bakery near me,“ which would make the distance an even more important factor when Google shows their search results.

Keep an eye on broken links

• This will give you a general overview of the current health of your site.
• Instead of generic phrases like “click here,” use location-specific terms with keywords related to the linked website.
• These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for.
• Adding to that, there are different types of SEO through which you get help.

Be sure to address the information you post on your profile page. If you’re in business and looking for prospective clients you may wish to filter the images and information you share. Cherish customer interaction, get the most from good social media thumbs up, and, accordingly, minimize the backlash of harmful reviews on the ranking. Engage with reviews to show that you value feedback and the satisfaction of your customers, which will later affect the number of future reviews and boost local ranking.

On the other hand, if you’ve acquired a large number of spammy backlinks recently, this could result in a Google penalty which, in turn, could lead to a significant drop in your rankings. Overall, the Position Changes tab is a great way to keep track of your keyword portfolio quickly and easily. Rather than scrolling through all your keywords to spot ranking improvements or issues, you can streamline the process by using the filter options to gain insights more efficiently. To view keywords that have either improved or declined in rankings, along with those for which you’ve lost rankings, adjust the filter according to your requirements. In this instance, I’ve chosen to only identify new keywords that are ranking in the top 10 positions on the SERPs.

A higher ranking helps attract more potential customers, ultimately enhancing your overall success. Key factors influencing GMB ranking include relevance, proximity, and prominence, which can be effectively monitored using various rank checker tools. Interpreting your GMB ranking results and identifying areas for improvement are essential steps in refining your strategy. Not claiming a business profile on Google My Business can result in lower rankings or being flagged as spam by Google’s algorithm. Overlooking the significance of local SEO can diminish visibility in local search results.

This way, you can add your own backlinks to relevant content on your website. Plus, if you get authoritative websites to link back to your website, it can boost your domain authority (DA) score. Once again, this strategy will only work if you create high-quality content. This means that you should guard against coming across as too spammy, something which is a common trap of writing guest posts. Image optimization involves a series of techniques to reduce images’ file size without compromising their quality.

While the exact algorithm is kept secret from manipulation, companies can be optimized with SEO best practices. These include quality content, responsiveness, and fast load times. Continual optimization of these metrics propels websites to achieve visibility.

There are a lot of different types of links you can get such as blog roll links, homepage links, links from blog posts, directory links, educational links, footer links, etc. SEOs have a tendency to build only one, instead of each, of these types of links. If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking.