No matter what niche you’re in, you can find various forums and communities your audience frequents to discuss all sorts of topics. Create platform-specific content—Each content type works best on a specific platform. For example, you can publish long-form content on YouTube and short-form content on TikTok and Instagram Reels. Local citations are often called NAP citations because this acronym stands for the key SEO Anomaly information they should include—name, address, and phone number. A particularly important aspect of GBP optimization is reputation management. Right off the bat, it should be said that the link to your site on the GBP page doesn’t count as a backlink.

The platform is no longer active, but the approach remains highly effective. Remember to track your promotion’s performance across different platforms. Take a look at 10 off-page SEO techniques below and get started with the ones that make the most sense for your site. A few links from the right publications can really move the needle. Show that you value customer feedback and actively engage with your audience. Google Alerts is a great tool to track mentions of your company name, products, and notable employees.

You need to focus on what’s going on outside your website as well. Work on proper link building, branding and your social media efforts to make the most of your SEO. You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, it will be difficult to get people to your website at all. Off-page SEO also involves activities like trust-building, online reputation building, local SEO, and social media marketing. It revolves around building backlinks to your website, improving your website’s trust and reputation, and attracting local audiences through directory citations.

You can still enjoy a boost in reputation and reap the benefits of unlinked mentions, which benefit your off-page SEO strategy in the long run. When you do, they’ll quote you as a source and link to your website, which gives you both backlinks and mentions. As HubSpot is an authoritative publisher and the article ranks highly, it passes link equity to the dropshipping article, improving its authority.

These tools use natural language processing (NLP) to understand your customers’ sentiments about your business and offerings. Participate in relevant forums and online communities by sharing your expertise and responding to other users’ comments—doing so could lead to more visibility in search results. Plus, social media pages and posts can appear in search results. Which is especially useful if you syndicate content on platforms like LinkedIn.

Common Issues Detected by a Website SEO Checker

Public speaking at industry events, conferences, and summits builds credibility and often results in high-value backlinks. If you’re not sure where to start with off-page SEO, consider link building. Inconsistent citations are confusing to both people and search engines. And even if you don’t get a link or immediate traffic, you’ll get more attention.

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Google prefers structured data to use schema.org vocabulary, and recommends using JSON-LD format. They also provide a handy Rich Results Test tool to check your code. While there are a variety of ways to add structured data to your website (plugins, Google Tag Manager, etc.), it’s always best to get a professional involved if you’re not comfortable writing code. When adding internal links, make sure to have relevant anchor text.

• Google prefers structured data to use schema.org vocabulary, and recommends using JSON-LD format.
• So reach out to websites mentioning your brand and ask for a link.
• A successful PR campaign can also increase brand awareness and consequently brand searches.
• You can then try to get natural links by providing valuable content or actively acquiring links.
• So that will be like traditional search engines, like Google or Bing or LinkedIn if it’s B2B, and of course, our friends, ChatGPT and Perplexity, and other LLMs.

Encouraging satisfied customers to share their positive experiences online is a strategy that can enhance your site’s E-E-A-T in the eyes of Google and other search engines. There are many link-building techniques, from guest blogging on industry-relevant sites to reclaiming broken links and adding your resources to curated lists. As search engines become more advanced, they look beyond the on-page content to determine your website’s authority. This is why, having a good off-page SEO strategy in place can help you rank higher on search engines. By utilizing Collaborator’s off-page SEO capabilities, you will improve your backlink profile and increase website’s authority. Collaborator offers a streamlined link-building process with over websites to choose from.

Unlinked brand mentions are online references to your brand name that don’t include a link (e.g., “Semrush” rather than “Semrush”). Link building is the process of getting other websites to link to your site. Off-page SEO tools vary in specialization, with some focusing specifically on backlink analysis while others offer broader functionality across multiple off-page factors.